
About Dry Max Diapers by Pampers (from the press release)
Pampers Swaddlers and Cruisers with Dry Max are the brand’s new high performance diapers and the biggest innovation for the Pampers brand in the last 25 years. Pampers Diapers invented the Dry Max technology and applied it to the current Swaddlers and Cruisers core, which allows the diaper to be thinner than before. This game-changing diaper – Pampers’ driest ever – helps lock wetness in for up to 12 hours and its less bulky design helps give flexibility and comfort – perfect for all of babies’ play. The new diaper design also helps families reduce their impact on the environment by containing 10 percent less material weight. In fact, if current North American Pampers Swaddlers and Cruisers users switched to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers).

To celebrate the upcoming Vancouver 2010 Olympic Winter Games, Pampers Diapers has partnered with Team USA to introduce new Pampers Swaddlers and Cruisers Diapers with Dry Max and created specially-branded Team USA diapers with the Dry Max technology. The babies of Team USA athletes will be equipped with the new Pampers Cruisers Diapers with Dry Max as they head to Vancouver. Although these limited-edition Team USA diapers will not be for sale, parents all across the country can buy Pampers Swaddlers and Cruisers Diapers with Dry Max for their best players in the world in March.
Please stay tuned for more exciting news to come on Pampers Cruisers with Dry Max!



















